The new future is literally at your fingertip – with fascinating technologies like mixed or augmented reality, making interaction with digital content a truly immersive experience. More and more industries are now turning towards AR and MR to get more advanced customer engagement: entertainment, retail, healthcare, sports, education, real estate, gaming, engineering, interior design, etc. With augmented reality technology, different types of content like images, video, text, audio, and 3D models are superimposed on real-world objects. Mixed reality technology goes even deeper: it blends digital objects with the real ones allowing real-time interactions. Sounds exciting, right? But all of this becomes possible only with built-in advanced computer vision solutions.
Working Together: How AR and MR Benefit from Computer Vision
Whether a mobile phone, desktop, smart screen or a headset is used, the device has to understand and follow the context of the physical world on a real-time basis. To achieve this, two things are crucial in augmented and mixed reality software development: information about camera pose and scene understanding. This is where computer vision comes into play.
Technically, camera pose is estimated from the camera feed via tracking of natural image features. This process is constantly updated. Typical targets for AR are images, QR codes, and faces. Hence, different computer vision methods are used depending on the scenario.
In the case of MR experience, computer vision gives even more benefits. To provide full immersion, we need to apply CV algorithms for object detection and recognition, scene segmentation, and 3D reconstruction. For example, algorithms like Simultaneous Localization and Mapping (SLAM) and Structure from Motion (SfM) are integrated into AR and MR to help build 3D maps of space and enable accurate placing augmentations into the reconstructed scene on a real-time basis.
Obviously, the higher accuracy and robustness of the computer vision algorithm, the more efficient AR and MR solutions you get in the end.
Enhance Your Business Potential with AR and MR services
With AR and MR being the key trends to follow in 2020, a lot of companies are now searching for AR business consultants to help them properly adopt these technologies. Are you one of them, seeking high-quality AR or MR consulting services?
As an AR/MR development company, we are open for AR and MR projects and developments of any complexity and readily provide our computer vision, image processing and machine learning expertise to enhance products with an immersive experience, improve their existing features or develop new custom solutions.
For any augmented or mixed reality business applications, from immersive gaming experience and medical procedures to in-room furniture placement, we eager to provide the following AR and MR services:
- Custom CV solutions
- object tracking and recognition
- planar tracking
- fiducial marker detection and recognition
- face tracking and recognition
- scene segmentation
- text location and recognition
- markerless AR: visual odometry and SLAM
- sensor fusion
- Mobile AR and MR development
- AR mobile SDKs (ARCore, ARKit, Vuforia, MaxST, Kudan, EasyAR, etc)
- optimized deep learning models for mobile platforms (recognition, segmentation, depth estimation)
- mobile image retrieval and visual search
- integration of custom C++ code on Android/iOS
- TF Lite, Core ML, ML Kit for AI on mobile
- IMU signal processing, sensor fusion
- Web AR applications
- OpenCV.JS, TF.JS, Three.JS libraries
- Emscripten and Webassembly
- Planar object recognition in the Web
- Face detection and tracking
It’s Time You Benefit from AR and MR
Let us contribute to your AR app development or help with mixed reality research. Drop us a message below about your augmented or mixed reality project.