Enhancing the physical world with virtual content, connecting real life with the digital world, and making that interaction an immersive experience are the reasons for many businesses to turn to extensive usage of augmented reality (AR). In many cases, however, installation of a specific mobile application is required. Would it not be easier and less time-consuming for a user to have AR directly in a browser? So-called WebAR provides instant immersion.
Our client’s goal was to enhance various printed media (magazines, posters, banners, etc.) with interactive experience using augmented reality. With AR, certain areas on the reading materials can be overlayed with digital information of a different kind: from videos, images, and 3D models to weather information and buttons that bring additional functionality, etc.
Augmented Reality (AR) is one of the most popular and challenging fields in computer vision research. It allows to supplement real world with some kind of digital content, for example, virtual 3D objects. The key feature of Augment Reality in comparison to other image processing tools is that virtual objects are moved and rotated in 3D coordinates instead of 2D image coordinates.